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"There are entrepreneurs and there are Entrepreneurs!"

I'm not exactly sure what he meant by that, but I'll tell you what I think. I think the term "entrepreneur" has become more than a little overused, watered down, diluted.

That shouldn't come as a surprise to anyone. This is supposed to be the era of the entrepreneur. Practically everyone has a business, a brand, a blog. Everybody's a CEO of one. And yet, relatively few actually embody the true meaning of the word "entrepreneur." So what does it mean?

To me, it means assuming significant personal risk in forming and running a business.

And of those real entrepreneurs, few manage to create a profitable, growing enterprise that delivers unique products, meaningful employment, and shareholder value. What makes those Entrepreneurs unique? What sets them apart from the pack? That's a very challenging question. And the answer may surprise you.



Marketers are learning that social media is far more than a sales tool. The big gains in this arena are coming from cost-savings in managing customer care, uncovering insights from the world’s biggest focus group, reputation-building PR and internal communications. In fact, boosting sales comes some way down the list.
Research by consultancy McKinsey has shown that 70% of the extra value generated by social media has nothing to do with marketing, but lies in embedding its use across businesses through customer care, market research and public relations.


Leadership is learned behavior that becomes unconscious and automatic over time. For example, leaders can make several important decisions about an issue in the time it takes others to understand the question. Many people wonder how leaders know how to make the best decisions, often under immense pressure. The process of making these decisions comes from an accumulation of experiences and encounters with a multitude of difference circumstances, personality types and unforeseen failures. More so, the decision making process is an acute understanding of being familiar with the cause and effect of behavioral and circumstantial patterns; knowing the intelligence and interconnection points of the variables involved in these patterns allows a leader to confidently make decisions and project the probability of their desired outcomes. The most successful leaders are instinctual decision makers. Having done it so many times throughout their careers, they become immune to the pressure associated with decision making and extremely intuitive about the process of making the most strategic and best decisions.



Texting is rapidly becoming popular as a method of business communication. Unfortunately, many people are unaware of the unwritten rules for business texting. So I wrote them down. Here they are:

1. Don't text a question you can Google.

For instance, if you've got a smart phone, there's absolutely no reason to be texting somebody for driving directions.

2. Don't text SPAM.

I don't know about you, but if I get SPAM text, that's the last time I'll allow any communications from that person or company.

3. Don't text anything indiscreet.

You never know if the wrong person might be looking over the recipient's shoulder.

4. Don't accidentally text a wrong number.

If you're typing in a phone number, double-check it before hitting send. Better yet, cut and paste it.

5. Don't text anything complex.

Texting is designed for short messages displayed on a small screen. Complex stuff should go in an email.

6. Don't text in ALL CAPS (unless you're pissed off).

If you must emphasize a word or phrase, use asterisks like so: "I'm not *entirely* sure."

7. Don't text whilst driving.


News Flash - innovation, growth and development cannot occur by pretending we live in a world that has long since passed us by. Leading in the 21st Century affords no safe haven for 20th Century thinkers. Old, static, institutionalized thinking will gate the pace of forward progress faster than just about anything. If you want to expose yourself as an out of touch, dated leader, keep trying to address today's issues and opportunities with yesterday's thinking.
Let's get right to it - history is useful for many things, but the experience and wisdom acquired from days gone by should be a springboard to the future, not an excuse for living in the past. Smart leaders simply don't waste precious resources on refining initiatives - they invest in reimagination efforts. Leaders would be well served to apply reimagination to all aspects of their business, but particularly with regard to constantly reimagining how they lead.



The Power of Branding Mar 07, 13 | 12:07 am By Alan Campbell When we think of going on vacation, or maybe traveling just for the fun of it, what brand comes to mind? When we mention let’s go to “Anaheim” does Disney come to mind before anything else? Mickey Mouse? “Orlando” - what comes to mind? The power of the magic brand of Harry Potter. When in New York it’s the Plaza, right? How many times has that hotel appeared on TV? I don’t suppose that the Candle Stick Inn located in Nantucket comes to mind? No branding there. How is it that these branded icons have such staying power? Is it pure genius or just luck? Perhaps a bit of both. Nobody in the hotel business request a box of tissue for the rooms, they will (99%) say “room 234 needs a box of Kleenex” regardless of the brand of tissue being delivered to room 234. That is powerful branding. When thinking of a hotel chain the same comes to mind, Hilton, Westin, Marriott, and so on. They are recognized branded names of the industry. Perhaps the most recognizable one (Holiday Inn) so when we are assigned to a new property, let’s say a major hotel yet to determined flag. How do we go about choosing the right one?


Why Care About Gen Y?
Aloft Hotels sees them, as well as Millennials, as the perfect target to build lifelong loyalty. Here’s how they are achieving that goal.
Tuesday, March 05, 2013
Caryn Eve Murray
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photo credit: Aloft Hotels
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The generation is celebrated for its youth, momentum, propensity for bold statements and for always going new places. That’s how Starwood describes Aloft, a relatively new generation of its hotels being welcomed into the hospitality world. A baby born in June 2008, Aloft Hotels could well be called the Millennials of the marketplace. This upstart is defined by loft-like interiors, dynamic public spaces for socializing without a loss of privacy, a bar scene showcasing up-and-coming music talent and guest rooms offering easy hookup to personal media.

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